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An open manual on a workbench: its pages carry only solid colour blocks and a column of green check chips; an amber ribbon and a pencil rest beside it.

AgencyProof Insights · Launch Manual resource

The agency website pre-launch inspection checklist

45 checks across the ten dimensions an AgencyProof inspection scores, plus the two steps tools cannot do for you: separating evidence from judgment, and writing the launch decision down. Work through it on screen, or print it — ⌘P / Ctrl+P gives you a clean paper copy.

Free and ungated. Nothing here asks for your email, and ticks are not saved — print or duplicate the page if you want a record.

Start the inspection Read the Launch Manual

Freeze the release candidate

Process

Agree which deployment is the candidate — one URL, one commit, no moving target
Confirm staging content matches what will actually launch (no lorem, no test products)
List the pages that are supposed to be public, and the ones that must not be

Routes, links and redirects

Technical

Follow every navigation link on a real device — not just the homepage
Check custom 404 exists and the error page carries navigation back
Confirm redirects from old URLs land where they should (one hop, not chains)
Click every "#" or empty-href control — each must do something observable
Sign in and retry any 401/403 you found — protected is not broken, but confirm it

Titles, descriptions and canonicals

SEO

Every indexable page has a unique title and a description inside ~160 characters
Canonical tags point at the page itself (watch for staging-domain canonicals)
robots.txt allows what should be crawled and blocks what should not
The sitemap lists only real, indexable, 200-status pages
Heading order is logical — one h1 per page, no skipped levels

Structured data and AI search

AI search

Organization schema states the company name, logo and site
Product/service schema matches the visible page copy — never invents prices or ratings
Social cards (Open Graph, Twitter) render a real image and honest title

The words the client will be challenged on

Content

Read every claim a competitor or lawyer would challenge — can you back it?
Check for placeholder copy, broken merge fields, and stale dates or prices
Confirm names, titles and bios are current and spelled correctly

Forms, contact paths and CTAs

Conversion

Submit every form for real — confirm where the submission actually arrives
Test the failure path: what does a visitor see when a form errors?
Every primary CTA leads somewhere that can take the visitor's money or details
Phone numbers and mail links are tappable and correct

Privacy signals

Privacy

A privacy policy exists, is linked in the footer, and matches what the site does
Analytics and marketing tags fire only in line with the stated consent behaviour
Uploaded images carry no personal metadata that should not ship (EXIF, GPS)

Accessibility basics

Accessibility

Navigate the key journey with keyboard only — everything reachable, focus visible
Every meaningful image has real alt text; decorative images are marked decorative
Text over images and colour-only status cues survive a squint test
Content is readable at 200% zoom without horizontal scrolling

Performance basics

Performance

The homepage and heaviest page load acceptably on a throttled mobile connection
Images are sized for their containers, not uploaded at camera resolution
No blocking third-party script sits ahead of first paint without a reason

Trust and credibility

Trust

The business is identifiable: legal name, contact route, and where required, address
Certificates, badges and client logos are current and used with permission
The HTTPS padlock holds on every page — no mixed-content warnings

Compliance-sensitive language

Compliance

Flag claims that may need review in regulated contexts — health, finance, legal, safety
Check guarantees and outcome promises against what the business can actually stand behind
Note anything a regulator or professional body would expect to be qualified — this is a flag for review, not legal advice

Separate evidence from judgment

Adjudication

Sort findings into: confirmed defect / needs confirmation / intentional choice
For anything "needs confirmation", name who confirms it and by when
Do not let a tool's severity label decide the launch — read the evidence

The launch decision

Handoff

Write the decision down: ship, ship-with-known-items, or hold — and why
List what was verified, by whom, on which candidate
Give the client the decision and the material risks — not the raw tool dump

This checklist is the manual version of what AgencyProof inspects automatically. If you would rather have the evidence collected, adjudicated and written up for a client, run the site through the inspection desk.

Run your site through the inspection desk

Part of AgencyProof Insights. Everything else we publish free is indexed in the resources shelf. Revised when the product's inspection scope changes.

AgencyProofby Intelliblitz

Every launch gets an inspection. Every client gets proof.

Pre-launch inspection for AI-built websites and modern agencies. AgencyProof is an Intelliblitz OS App.

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