The scan lifecycle
Ten stops between a pasted URL and a re-scan that shows what changed. No black box — every step below names its actual mechanism, and the boundary it stops at. Public-page inspection; authenticated areas are out of scope. We notify you when the report is ready.
10 stops · evidence captured at every step
Step 01 · intake
Whatever you paste — bare domain, stray fragment, uppercase host — gets normalized to a canonical https URL before anything touches the network.
If the site won’t answer, the scan says so and stops. A real audit is never completed against substituted content.
you paste
Marlow-Dental.example/#services
the scanner fetches
https://marlow-dental.example/
Step 02 · choose the audit
The first decision is depth. Choose whether to spend a Snapshot or Launch credit. The $299 Snapshot Audit inspects static HTML; the $799 Launch Audit puts a real rendered browser into the same pipeline, with an operator release at the end.
The server spends only the selected credit family. Every scan is started by you. Nothing runs, and nothing is spent, until you have picked.
Snapshot inspects up to 10 reachable public pages, static HTML only. The report records actual coverage. Launch Audit reviews up to 35 reachable public pages and inspects up to 12 of them in a real rendered browser. The report records actual coverage.
Step 03 · crawl
Homepage first, then more same-origin pages picked from its links, prioritizing the routes visitors actually use: about, services, pricing, contact.
How far it goes is set by the tier: a Snapshot Audit reviews up to 10 reachable public pages, a Launch Audit up to 35. The report records actual coverage either way.
The crawler identifies itself as AgencyProofBot/1.0. Pages that fail get recorded as failures, not fatal errors — the scan continues with whatever answered.
“Up to” means reachable, in-scope public pages, not the entire domain. Public-page inspection; authenticated areas are out of scope.
Step 04 · checks
Each crawled page becomes a structured snapshot — titles, headings, links, images, schema, forms — and the 54 checks read it in a single pass. Each reported issue shows the observation and available evidence captured by that scan.
Same input, same findings. This layer has no opinions. The report states the exact checks completed for that scan.
Evidence shows an observation at scan time. It does not establish cause.
from the check roster
The same pipeline, deeper
Everything above runs at Snapshot Audit depth, which is also what Studio Crew buys. Snapshot inspects up to 10 reachable public pages, static HTML only. The report records actual coverage.
A Launch Audit runs the same pipeline with a real rendered browser in it. Launch Audit reviews up to 35 reachable public pages and inspects up to 12 of them in a real rendered browser. The report records actual coverage.
Pages inspected in a real rendered browserUp to 12 pages
A subset of the reviewed pages — rendering is the expensive half, and the report records which pages were rendered.
JavaScript execution and SPA-dependence detectionIncluded
Detects pages whose content depends on JavaScript to appear at all.
Browser console errorsIncluded
Captures browser console errors observed while the page loads.
Automated axe checksOn rendered pages
Automated axe checks on selected rendered pages.
Lighthouse lab measurementsHomepage, both form factors
Lighthouse lab performance measurements on the homepage, in both form factors.
Link-by-link HTTP status verificationOn a bounded sample
Requests a bounded sample of links and records the HTTP status each one returned.
Mixed-content detectionIncluded
Detects insecure resources loaded on secure pages, from the browser network record.
Primary customer-journey walkthroughIncluded
Walks the primary customer journey by navigation, and records where it breaks.
Form-validation behaviourIncluded
Inspects selected forms and their validation behaviour without submitting them.
Checkout architecture reviewArchitecture only
Reviews the checkout entry points, provider and calls to action as published on the public pages.
Competitive comparisonWhen you supply competitors
Compares the site against competitors you supply, as advisory context.
Operator review before releaseIncluded
An AgencyProof operator reviews and releases the report; it is not published automatically.
Included re-scanone re-scan, no expiry
The included re-scan runs at Launch Audit depth, so the before and after are measured the same way.
Public-page inspection; authenticated areas are out of scope. No payment details are entered and no transaction is completed. Forms are inspected, never filled in or sent.
Step 05 · ai review
AI-assisted diagnostics and implementation guidance, with the method and confidence shown in the report.A model reads the copy for what a check can’t: unbacked claims, template text, language that may need review.
Every finding from this layer is labeled source: ai in the report, so a judgment call never poses as a measurement. Findings include a confidence and method label.
Entity and crawler signals can reduce ambiguity. They do not guarantee rankings, citations or recommendations by an AI system.
how an AI finding is filed
Findings include a confidence and method label.
The homepage welcome copy is the page builder’s untouched output
marlow-dental.example/ · content · high
Step 06 · scores
Every category starts at 100. Each finding deducts by severity, scores floor at zero, and the Launch Readiness Score is the weighted average of all tencategories. That’s the whole model — transparent on purpose, so a client can check the arithmetic.
The ten category weights are published on the product page.
AgencyProof Launch Readiness Score and a rules-based Hold, Conditionally ready, or Ready verdict.
“Ready” is the result of the AgencyProof scoring model for the site as observed at scan time, not a guarantee of business, legal, security or launch outcomes.
78/ 100
Hold
Illustrative report using fictional demo data.
deduction model · per finding
| Severity | Deduction |
|---|---|
| Critical blocker | −25 |
| High priority | −15 |
| Medium priority | −8 |
| Low priority | −4 |
| Enhancement | −2 |
category = max(0, 100 − Σ deductions)
launch = Σ (category × weight)
Step 07 · release
A Snapshot Audit report files itself: when the scan completes, the report is written, scored and ready.
A Launch Audit report does not publish itself. An AgencyProof operator reviews and releases the report; it is not published automatically. Until that release, nothing is delivered.
We notify you when the report is ready.
how a report is released
Snapshot Audit
Written, scored and filed when the scan completes. No hold.
Launch Audit
An AgencyProof operator reviews and releases the report; it is not published automatically.
either way: we notify you when the report is ready.
Step 08 · report
A structured report with an executive brief, prioritized findings and implementation guidance. 10 sections, from executive summary to a plain-language client note calm enough to forward.
Surfaces claims and compliance-sensitive language for review. Compliance-sensitive copy flag. Not legal advice. We notify you when the report is ready.
AgencyProof identifies wording that may need evidence or specialist review. It does not provide legal advice or determine regulatory compliance.
contents · ten sections
cover carries run metadata: pages reviewed · pages excluded · engine AgencyProofBot/1.0 · checks completed
Step 09 · fixes
One click in the report viewer copies the complete fix prompt — every finding sorted by severity, with evidence, fixes, and approved rewrites — formatted as instructions for Claude or any coding agent.
Report as Markdown, developer checklist as Markdown or CSV, and a designed A4 PDF. Report export is included with every paid audit.
The prompt is copied or exported from the workspace. It is not an integration and not automatic remediation.
export paths
Step 10 · re-scan
Run the scan again once the fixes land. Launch Audit includes one re-scan after the initial completed scan, with no expiry deadline.
Compare two completed scans to see score and finding changes. Completed scans are runs you started, kept for comparison.
marlow dental · demo workspace
A comparison needs two completed scans and compatible data. The full sample report is public.
Illustrative report using fictional demo data.
Where the lifecycle can end
One artifact can close the loop, and it cannot be bought — only earned. The rule is short enough to print in full:
Not included with purchase. Issued only after a standalone $799 Launch Audit completes the approved rendered coverage, earns a Ready verdict — a Launch Readiness Score of 85 or above with no launch blockers and no high-priority findings open — and an AgencyProof operator has reviewed, approved and released the report.
Every other deliverable on this page — the report, the checklist, the fix prompt, the re-scan comparison — is included with the audit that produced it. This one has conditions, and paying is the start of them, not the end.
Run a free, two-page automated preview. We notify you when the report is ready. Running it twice — once before the fixes, once after — is the whole point.
paste → crawl → checks → report · re-scan after fixes
Every scan is started by you. Public-page inspection; authenticated areas are out of scope.
