Audit LabAP-2026-4656
Audit LabInvestigation9 min
Watching what loads before the consent banner does
The banner on screen and the requests leaving the browser are separate surfaces. Here is how to observe the second.
Balaji Ponnambalam
Founder, AgencyProof
Balaji Ponnambalam
Builds AgencyProof at Intelliblitz — the pre-launch inspection system behind these field notes, including the parts that decide whether a finding is real.
Perspective
Most launch defects are not exotic. They are ordinary things nobody was assigned to check, discovered by the client first. The interesting engineering problem is not detecting them — it is deciding, from public evidence alone, which detections deserve a client's attention.
Writes about
- Pre-launch website inspection
- Evidence adjudication and finding disposition
- Agency handoff and reporting
Review policy
Every product claim in an article is checked against the AgencyProof source tree before publication, and traced to the code path that implements it. Where the article describes a method rather than a shipped behaviour, it says which it is.
Published articles
Agency Field NotesAP-2026-2255
Agency Field NotesField note7 min
Decide what blocks a launch before the findings arrive
An automated severity label is an input to a launch decision. Agree the blocker test with the client before the findings arrive.
Balaji Ponnambalam
Audit LabAP-2026-2906
Audit LabMethod note8 min
How to report a Lighthouse score without overstating it
A Lighthouse score is one lab result under one device profile and network setting. Report it with those conditions.
Balaji Ponnambalam
Agency Field NotesAP-2026-1172
Agency Field NotesManual7 min
How to record a client's decision to launch with a known issue
Sometimes the authorised owner ships with a known issue. Record the evidence, the consequence and the check date.
Balaji Ponnambalam
Agency Field NotesAP-2026-9302
Agency Field NotesField note7 min
What to check on a live site when nothing is supposed to have changed
Recurring QA earns its place by catching drift, not by repeating the launch ceremony on a site nobody changed.
Balaji Ponnambalam
Launch ManualAP-2026-7523
Launch ManualManual9 min
The redirect map a redesign needs before the new site goes live
A replacement site can strand campaign links, bookmarks and old service URLs. Build the redirect inventory first.
Balaji Ponnambalam
Audit LabAP-2026-9199
Audit LabInvestigation8 min
When your structured data and your page copy describe different companies
Structured data cannot repair an unclear public identity. Compare the organization block against the page copy first.
Balaji Ponnambalam
Launch ManualAP-2026-8637
Launch ManualManual10 min
Seven places a contact form can lose a lead before anyone notices
A success message proves the interface responded. Seven stages sit between a submitted form and a lead you can answer.
Balaji Ponnambalam
Launch ManualAP-2026-4741
Launch ManualMethod note8 min
AI copy states everything with equal confidence. Someone still signs it.
AI copy states experience, security and results with equal confidence. Sort the claims, find the evidence, name the owner.
Balaji Ponnambalam
Audit LabAP-2026-1230
Audit LabInvestigation10 min
How to tell a broken link from a protected endpoint
A response code is evidence, not a verdict. How to read 404, 403, 429, timeouts and bot challenges before calling a link broken.
Balaji Ponnambalam
Launch ManualAP-2026-7492
Launch ManualManual5 min
What to inspect before sending a website to the client
The best time to find a defect is before the client's attention shifts from the design to the mistake. A one-hour inspection for the first “finished” link.
Balaji Ponnambalam
Launch ManualAP-2026-0602
Launch ManualManual5 min
The pre-launch website QA checklist agencies can actually use
A launch checklist short enough to execute and specific enough to verify — split into evidence, judgment, and the client-facing launch decision.
Balaji Ponnambalam
Agency Field NotesAP-2026-7626
Agency Field NotesField note5 min
How to turn invisible QA work into a client-facing deliverable
The client does not need the raw scanner dump. They need the decision, the material risks, and the evidence behind them — structured in three reading layers.
Balaji Ponnambalam
Audit LabAP-2026-1036
Audit LabTeardown6 min
We audited our own website. Here is what the scanner got wrong
Four failure classes our own engine review found, what the evidence actually supported, and the adjudication rule each mistake produced.
Balaji Ponnambalam
Agency Field NotesAP-2026-7808
Agency Field NotesField note5 min
What clients should receive when a website is declared launch-ready
“It's live” is not a handoff. The launch-ready package: the decision, the evidence, the open items with owners, and the verification path for what happens next.
Balaji Ponnambalam